Free for subscribers

The After-Build Kit

Four plain tools for the first month after you ship: work out what you’re really selling, find your first ten users, and keep going once the launch buzz fades.

  1. Subscribe below with your email. It’s free.
  2. Check your inbox. The kit arrives in your welcome email: a PDF guide plus the tracker spreadsheet (Excel and CSV).
  3. Start with the positioning worksheet. It’s the first sentence everything else depends on.